Global marketing management [Monografia] / Masaaki Kotabe, Kristiaan Helsen
Language: inglês.Country: US.Edition Statement: 2nd edPublication: New York : John Wiley, cop. 2001Description: XXIV, 741 p. : il. ; 26 cmISBN: 0-471-37289-2.Subject - Topical Name: Marketing | Gestão de MarketingItem type | Current library | Call number | Status | Barcode | |
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Biblioteca da EsACT-IPB Sala de Leitura | 658.8-KOT/GLO (Browse shelf(Opens below)) | Available | 5000654 |
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