Details for: Essentials of marketing research

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Essentials of marketing research [Monografia] / V. Kumar , David A. Aaker, George S. Day

Main Author: Kumar, V.Coauthor: Aaker, David A.;Day, George S.Language: inglês.Country: US.Edition Statement: 2nd edPublication: New York : Joun Wiley & Sons, cop. 2002Description: XIX, 553 p. : il. ; 26 cm + 1 CD ROMISBN: 0-471-41235-X.Subject - Topical Name: Marketing | Marketing De Pesquisa

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Item type	Current library	Call number	Status	Barcode
Monografia	Biblioteca da ESTiG-IPB Sala de Leitura	658.8-1/KUM/ESS (Browse shelf(Opens below))	Available	4011320

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