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Sucess in social marketing [Monografia] : 100 case studies from around the globe / Nancy R. Lee, Philip Kotler

Main Author: Lee, Nancy R. Coauthor: Kotler, Philip Language: inglês.Publication: New York : Routledge, 2023Description: 391 p. ; 23 cmISBN: 9781032223278.Subject - Topical Name: Marketing social
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Item type Current library Call number Status Barcode
Monografia Monografia Biblioteca da ESTiG-IPB Sala de Leitura 658.8/LEE/SUC (Browse shelf(Opens below)) Available 4017210

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