Lovelock, Christopher
Services marketing : people, technology, strategy / Christoper Lovelock. - Upper Saddle River : Prentice Hall, cop. 2001
. - xviii, 717 p. : il. ; 24 cm
0-13-017392-4
Marketing / Profissões / Tecnologia / Pessoas /
658.8-1/LOV/SER
Services marketing : people, technology, strategy / Christoper Lovelock. - Upper Saddle River : Prentice Hall, cop. 2001
. - xviii, 717 p. : il. ; 24 cm
0-13-017392-4
Marketing / Profissões / Tecnologia / Pessoas /
658.8-1/LOV/SER