Milne, George R.
Sport marketing : managing the exchange process / George R. Milne, Mark A. McDonald . - Boston : Jones and Bartlett, 1998
. - XI, 169 p. ; 25 cm
0-7637-0873-9
Marketing Desporto / Desporto Marketing / Desporto Marketing Estudo De Caso / Desporto Estados Unidos Marketing / Gestão desportiva /
796.06/MIL/SPO
Sport marketing : managing the exchange process / George R. Milne, Mark A. McDonald . - Boston : Jones and Bartlett, 1998
. - XI, 169 p. ; 25 cm
0-7637-0873-9
Marketing Desporto / Desporto Marketing / Desporto Marketing Estudo De Caso / Desporto Estados Unidos Marketing / Gestão desportiva /
796.06/MIL/SPO