Malherbe,
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - Boston : McGraw-Hill, 2000
. - XXVIII, 620 p. : il. ; 26 cm
0-07-116994-6
Marketing /
658.8-1/ZEI/SER
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. - Boston : McGraw-Hill, 2000
. - XXVIII, 620 p. : il. ; 26 cm
0-07-116994-6
Marketing /
658.8-1/ZEI/SER