Bibliotecas do IPB

Vista normal Vista MARC Vista ISBD

Sousa, Manuela

Value-based marketing : marketing strategies for corporate growth and shareholder value / Peter Doyle. - Chichester : John Wiley, cop. 2000
. - XII, 370 p. : il. ; 25 cm
ISBN 0-471-87727-1
Marketing /
Cota : 658.8-1/DOY/VAL