Bibliotecas do IPB

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Lovelock, Cristopher H.

Marketing challenges : cases & exercises / Cristopher H. Lovelock, Charles B. Weinberg. - New York : Mcgraw-Hill, cop.1993
. - XXXIX, 628 p. ; 24 cm. - (Marting series)

ISBN 0-07-112513-2
Estratégia / Marketing /
Cota : 658.8/LOV/MAR