Nijssen, Edwin J.
Creating customer value through strategic marketing : a management approach / Edwin J. Nijssen, Ruud T. Frambach. - Boston : Kluwer Academic Publishers, cop. 2001
. - 152 p. : il. ; 25 cm
0-7923-7272-7
Marketing / Marketing, estratégias / Gestão de Marketing /
658.8-1/NIJ/CRE
Creating customer value through strategic marketing : a management approach / Edwin J. Nijssen, Ruud T. Frambach. - Boston : Kluwer Academic Publishers, cop. 2001
. - 152 p. : il. ; 25 cm
0-7923-7272-7
Marketing / Marketing, estratégias / Gestão de Marketing /
658.8-1/NIJ/CRE