Scott , David Meerman
The new rules of marketing & PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott. - New York : John Wiley & Sons, 1998
. - xxix, 289 p. ; 23 cm
978-0-470-54781-6
Marketing / Marketing / Marketing viral /
658.8/SCO/NEW
The new rules of marketing & PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott. - New York : John Wiley & Sons, 1998
. - xxix, 289 p. ; 23 cm
978-0-470-54781-6
Marketing / Marketing / Marketing viral /
658.8/SCO/NEW