Bibliotecas do IPB

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Wirtz , Jochen

Essentíals of services marketing / Jochen Wirtz / Christopher Lovelock. - Harlow : Pearson Education, 2018
. - xxxii, 670 p. : il. ; 28 cm
ISBN 9781292089959
Marketing / Marketing de serviços /
Cota : 658.8/WIR/ESS