Bibliotecas do IPB

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Wirtz , Jochen

Services marketing : People, Technology, Strategy / Jochen Wirtz / Christopher Lovelock. - New Jersey : World Scientific, 2022
. - XVII, 665 p. : il. ; 28 cm
ISBN 978-1-944659-82-0
Marketing / Marketing de serviços /
Cota : 658.8/WIR/SER