Details for: O novo paradigma do marketing

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O novo paradigma do marketing : como obter resultados mensuráveis através do uso do database e das comunicações integradas de marketing [Monografia] / Don E. Schults / Stanley I. Tannenbaum / Robert F. Lauterborn

Main Author: Autor, Schultz, Don E.Coauthor: Autor, Tannenbaum, Stanley I.; Autor, Lauterborn, Robert F.Language: português.Country: Brasil.Publication: São Paulo : Makron Books, 1994Description: XXVI, 237 p. : il. ; 24 cmISBN: 85-346-0268-9.Subject - Topical Name: Estratégia | Marketing

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Holdings
Item type	Current library	Call number	Status	Barcode
Monografia	Biblioteca da ESTiG-IPB Sala de Leitura	658.8/SCH/NOV (Browse shelf(Opens below))	Available	4000846

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