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Integrated marketing communication [Monografia] : Creative strategy from idea to implementation / Robyn Blakeman

Main Author: Blakeman, Robyn, AutorLanguage: inglês.Country: Reino Unido.Edition Statement: 4.ª ed.Publication: Londres : Rowman & Littlefield, 2023Description: X, 382 p. : il. ; 27 cmISBN: 978-1-5381-7632-0.Subject - Topical Name: Marketing -- Comunicação
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Holdings
Item type Current library Call number Status Barcode
Monografia Monografia Biblioteca da EsACT-IPB Sala de Leitura 658.8/BLA/INT (Browse shelf(Opens below)) Available 5005799
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658.8/BAY/MER Mercator 658.8/BAY/MER Mercator 658.8/BAY/MER Mercator 658.8/BLA/INT Integrated marketing communication 658.8/BLE/MER Merchandising no ponto-de-venda 658.8/BRI/NOV Novos horizontes do marketing 658.8/BRO/CRM CRM - customer relationship management

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