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Strategic Marketing Management [Monografia] / David A. Aaker / Christine Moorman

Main Author: Aaker, David A., AutorCoauthor: Moorman, Christine, AutorLanguage: inglês.Country: US.Edition Statement: 12.ª edPublication: Hoboken : Wiley, 2024Description: X, 395 [68] p. : il. ; 24 cmISBN: 978-1-119-80286-0.Subject - Topical Name: Marketing | Gestão estratégica
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Holdings
Item type Current library Call number Status Barcode
Monografia Monografia Biblioteca da EsACT-IPB Sala de Leitura 658.8/AAK/STR (Browse shelf(Opens below)) Available 5005820

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