Strategic Marketing Management [Monografia] / David A. Aaker / Christine Moorman
Language: inglês.Country: US.Edition Statement: 12.ª edPublication: Hoboken : Wiley, 2024Description: X, 395 [68] p. : il. ; 24 cmISBN: 978-1-119-80286-0.Subject - Topical Name: Marketing | Gestão estratégicaItem type | Current library | Call number | Status | Barcode | |
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Biblioteca da EsACT-IPB Sala de Leitura | 658.8/AAK/STR (Browse shelf(Opens below)) | Available | 5005820 |
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658.85/JOH/SAL Sales force management | 658.87/LEV/RET Retailing management | 658.8/AAK/CRE Creating Signature Stories | 658.8/AAK/STR Strategic Marketing Management | 658.8/ACU/THE The new model of selling | 658.8/AD/MAR Os 8 Ps do marketing digital : o guia estratégico do marketing digital | 658.8/AND/CAU A cauda longa : por que é que o futuro dos negócios é vender menos de mais produtos |
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