A Reader in Marketing Communications [Monografia] / ed. Philip J. Kitchen...[et al.]
Language: inglês.Country: Reino Unido.Publication: Londres : Routledge, 2005Description: XVIII, 273 p. : il. ; 25 cmISBN: 0-415-35649-0.Subject - Topical Name: Marketing -- ComunicaçãoItem type | Current library | Call number | Status | Barcode | |
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Biblioteca da EsACT-IPB Sala de Leitura | 658.8/KIT/REA (Browse shelf(Opens below)) | Available | 5005806 |
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658.8/JOH/SAL Sales force management: leadership, innovation, techonology | 658.8/JUS/DIR Direcção comercial | 658.8/JUS/INT Integrated Marketing Communication: Advertising and Promotion in a Digital World | 658.8/KIT/REA A Reader in Marketing Communications | 658.8/KOT/ADM Administração de marketing | 658.8-KOT/GLO Global marketing management | 658.8/KOT/KOT Kotler on marketing |
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