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Services marketing : Integrating customer focus across the firm [Monografia] / Valarie A. Zeithaml...[et al.]

Main Author: Zeithaml, Valarie A. Language: inglês.Country: US.Edition Statement: 8.ª edPublication: New York : McGraw-Hill, cop. 2024 Description: XXVI, 531 p. : il. ; 26 cmISBN: 978-1-266-28715-2.Subject - Topical Name: Marketing
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Item type Current library Call number Status Barcode
Monografia Monografia Biblioteca da EsACT-IPB Sala de Leitura 658.8/ZEI/SER (Browse shelf(Opens below)) Available 5005853

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