TY  - GEN
AU  - Kotabe, Masaaki
AU  - Xiay
TI  - Global marketing management 
SN  - 0-471-37289-2
PY  - 2001///
CY  - New York
PB  - John Wiley
KW  - Marketing
KW  - Gestão de Marketing
KW  - 658.8
ER  -