TY  - BOOK
AU  - Gronroos
TI  - Service management and marketing
SN  - 978-1-118-92144-9
PY  - 2015///
CY  - Chichester
PB  - John Wiley & Sons
KW  - Marketing de serviços
KW  - Serviço a clientes
KW  - 658.8
ER  -