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41.
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Princípios de marketing [Monografia] / Philip Kotler, Gary ArmstrongPublication: [São Paulo] : Bookman, 2023Description: xxii, 714 p. : il. ; 28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/KOT/PRI (1).

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42.
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Sucess in social marketing [Monografia] : 100 case studies from around the globe / Nancy R. Lee, Philip KotlerPublication: New York : Routledge, 2023Description: 391 p. ; 23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/LEE/SUC (1).

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