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41.
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Marketing challenges : cases & exercises [Monografia] / Cristopher H. Lovelock, Charles B. Weinberg Publication: New York : Mcgraw-Hill, cop.1993Description: XXXIX, 628 p. ;
24 cmAvailability:
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42.
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Research methods for business : a skill-building approach [Monografia] / Uma Sekaran Publication: New York : John Wiley, cop.1992Description: XVI, 428 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658-1/SEK/RES (1).
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43.
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Marketing [Monografia] / Joel R. Evans, Barry Berman Publication: New Jersey : Prentice Hall International, cop.1997Description: XXXII, 679 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/EVA/MAR (1).
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44.
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Marketing [Monografia] / Joel R. Evans, Barry Berman Publication: New Jersey : Prentice Hall International, cop.1997Description: XXXII, 679 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/EVA/MAR (1).
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45.
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46.
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Ventaja competitiva : creación y sostenimiento de un desempeño superior [Monografia] / Michael E. Porter Publication: Mexico : Compañia Ed. Continental, 1995Description: 550 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658/POR/VEN (1).
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47.
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Strategic market planning : a blueprint for success [Monografia] / Patrick McNamee Publication: Chichester : John Wiley, cop. 1998Description: XIII, 363 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MCN/STR (1).
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48.
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49.
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Marketing Research : an applied approach [Monografia] / Naresh K. Malhotra, David F. Birks Publication: Harlow : Prentice Hall, cop. 1999Description: XVI, 736 p. :
il. ;
27 cm +
1 CD ROMAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MAL/MAR (1).
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50.
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Kotler on Marketing : how to create, win, and dominate markets [Monografia] / Philip Kotler Publication: New York : The Free Press, cop. 1999Description: XIV, 257 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/KOT/KOT (1).
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51.
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Marketing : Planning & Strategy [Monografia] / Subhash C. Jain Publication: Madison Road : South-Western, cop. 2000Description: XVIII, 925 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/JAI/MAR (1).
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52.
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Inovação e marketing de serviços [Monografia] / José Manuel Carvalho Vieira Publication: Lisboa : Verbo, cop. 2000Description: 187 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/VIE/INO (1).
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53.
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Marketing: conceitos, técnicas e problemas de gestão [Monografia] / Aníbal Pires Publication: Lisboa : Verbo, 2000Description: 226 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-3/PIR/MAR (1), Biblioteca da ESE-IPBCall number: 658.8/PIR/MAR (1).
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54.
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Estratégia : sucesso em Portugal [Monografia] / Adriano Freire Publication: Lisboa : Verbo, 1997Description: 624 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658-4/FRE/EST (1).
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55.
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Marketing em Portugal : um guia de acção [Monografia] / João Coelho Nunes Publication: Lisboa : Texto Editora, cop. 1991Description: 167 p. [4 f.] :
il. ;
22 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/NUM/MAR (1).
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56.
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El plan de marketing en la practica [Monografia] / José María Sainz de Vicuña Ancín Publication: Madrid : Editorial ESIC, 1999Description: 442 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/VIC/PLA (1).
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57.
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58.
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Franchising : revolução no marketing [Monografia] / Marcelo Raposo Cherto Publication: São Paulo : McGraw-Hill, 1988Description: XIV, 178 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/CHE/FRA (1).
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59.
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Financial services marketing [Monografia] / Tina Harrison Publication: Harlow : Pearson Education, 2000Description: XIX, 332 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/HAR/FIN (1).
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60.
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Marketing [Monografia] / Charles W. Lamb, Joseph F., Carl McDaniel Publication: Madison Road : South-Western College Publishing, cop. 2000Description: XXXIV, 773 p. :
il. ;
28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/LAM/MAR (1).
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