Results
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61.
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Le marketing strategique : une perspective européenne [Monografia] / Jean-Jacques Lambin Publication: Paris : Ediscience, 1994Description: XXII, 578 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/LAM/MAR (1).
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62.
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Marketing management [Monografia] / Michael R. Czinkota / Masaaki Kotabe Publication: Madison Road : South-Western College Publishing, cop. 2001Description: XXIV, 598 p. :
il. ;
29 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/CZI/MAR (1).
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63.
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Marketing : exercícios e casos [Monografia] / Herbert F. Holtje, José Afonso Mazzon, José A. Guagliardi Publication: São Paulo : McGraw-Hill, 1982Description: X, 243 p. ;
28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/HOL/MAR (1).
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64.
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Plano de marketing [Monografia] / Marc Legrain, Daniel Magain Publication: São Paulo : Makron Books, 1992Description: 49 p. :
il ;
28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/LEG/PLA (1).
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65.
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66.
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Marketing management [Monografia] / Philip Kotler Publication: London : Prentice Hall International, cop. 2000Description: XXXII, 717 p., pag. var. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/KOT/MAR (1), Biblioteca da EsACT-IPBCall number: 658.8/KOT/MAR (3). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/KOT/MAR (1).
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67.
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El plan de marketing en la practica [Monografia] / José María Sainz de Vicuña Ancín Publication: Madrid : Editorial ESIC, 1999Description: 442 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/VIC/PLA (1).
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68.
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El plan de marketing en la practica [Monografia] / José María Sainz de Vicuña Ancín Publication: Madrid : Editorial ESIC, 1999Description: 442 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-3/VIC/PLA (1).
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69.
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70.
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71.
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O marketing personalizado : e as tecnologias de informação [Monografia] / José Luís Reis Publication: Matosinhos : Centro Atlântico, 2000Description: 272 p. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/ REI/MAR (1).
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72.
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Comerciator : teoria e práticas da via da qualidade nos sistemas de vendas [Monografia] / Jean-Jacques Machuret, Dominique Deloche, Jacques Charlot d'Amart Publication: Lisboa : Publicações Dom Quixote, 1999Description: 605 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/MAC/COM (1).
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73.
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Exploration warehousing : turning business information into business opportunity [Monografia] / W. H. Inmon, R. H. Terdeman, Claudia Imhoff Publication: New York : John Wiley, cop. 2000Description: XVIII, 254 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 004.62-1/INM/EXP (1).
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74.
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Value-based marketing : marketing strategies for corporate growth and shareholder value [Monografia] / Peter Doyle Publication: Chichester : John Wiley, cop. 2000Description: XII, 370 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/DOY/VAL (1).
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75.
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Marketing estratégico [Monografia] / Jean-Jacques Lambin Publication: Lisboa : McGraw-Hill, 2000Description: XXVII, 756 p. ;
25 cmAvailability:
No items available
:
Biblioteca da ESTiG-IPB IndisponívelCall number: N/C 658.8-1/LAM/MAR (1).
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76.
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77.
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Marketing estratégico [Monografia] / Jean-Jacques Lambin Publication: Lisboa : McGraw-Hill, 2000Description: XXVII, 756 p. ;
25 cmAvailability:
No items available
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Biblioteca da ESTiG-IPB IndisponívelCall number: N/C 658.8-2/LAM/MAR (1).
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78.
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Marketing pleno [Monografia] / Francisco Alberto Madia de Souza Publication: São Paulo : Makron Books, cop. 1999Description: XIV, 401 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/SOU/MAR (1).
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79.
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Marketing research [Monografia] / David A. Aaker, V. Kumar, George S. Day Publication: New York : John Wiley, cop. 2001Description: XVI, 751 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/MAR (1).
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80.
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Bom senso em marketing direto [Monografia] / Drayton Bird Publication: São Paulo : Makron Books, 2000Description: XXI, 336 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/BIR/BOM (1).
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