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81.
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Database marketing estratégico : plano diretor para elaboração e gerenciamento de um lucrativo programa de marketing com foco no cliente [Monografia] / Arthur M. Hughes ; tradução Pedro Marcelo Sá Oliveira Publication: São Paulo : Makron Books, cop. 1998Description: XXXIII, 351 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/HUG/DAT (1).
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82.
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International marketing [Monografia] / Michael R. Czinkota, Ilkka A. Ronkainen Publication: Fort Worth : Dryden Press, cop. 1998Description: XXIX, 860 p. [8]f. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/CZI/INT (1).
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83.
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International marketing research [Monografia] / C. Samuel Craig, Susan P. Douglas Publication: Chichester : John Wiley, cop. 2000Description: XXII, 425 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/CRA/INT (1).
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84.
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Marketing : concepts and strategies [Monografia] / William M. Pride, O. C. Ferrell Publication: Boston : Houghton Mifflin Company, cop. 2000Description: pag. var. :
il. ;
28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/PRI/MAR (1).
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85.
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The marketing casebook : cases and concept [Monografia] / Sally Dibb, Lyndon Simkin Publication: Austrália : Thonson Learning, cop. 2001Description: XVI, 337 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/DIB/MAR (1).
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86.
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Quantitative analysis in marketing management [Monografia] / Luiz Moutinho / Mark Goode / Fiona Davies Publication: Chichester : John Wiley, cop. 1998Description: X, 331 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/MOU/QUA (1).
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87.
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Strategic market management [Monografia] / David A. Aaker Publication: New York : John Wiley, cop. 1998Description: XIV, 330 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/STR (1).
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88.
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Marketing : para que te quero [Monografia] / Francisco Velez Roxo Publication: IAPMEI, cop. 1992Description: 194 p. ;
20 cm +
1 Cassete VideoAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/ROX/MAR (1).
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89.
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Marketing : conceitos, casos e aplicações [Monografia] / Charles D. Schewe, Reuben M. Smith Publication: São Paulo : Makron Books, 1981Description: XXI, 564 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/SCH/MAR (1).
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90.
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Economia de la empresa aplicada [Monografia] / Eduardo Pérez Gorostegui Publication: Madrid : Ediciones Pirámide, 1996Description: 637 p. [5] f. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658-1/PER/ECO (1).
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91.
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92.
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93.
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O marketing da distribuição : aplicação ao ponto de venda [Monografia] / J. Jallais, J. Orsoni, A. Fady ; trad. Maria do Céu Pedreno, João Sargaço Publication: [Lisboa] : Zénite, 1993Description: 416 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: N/C 658.8-2/JAL/MAR (1).
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94.
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Economia de la empresa aplicada [Monografia] / Eduardo Pérez Gorostegui Publication: Madrid : Ediciones Pirámide, 1996Description: 637 p. [5] f. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658-2/PER/ECO (1).
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95.
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Essentials of marketing research [Monografia] / V. Kumar , David A. Aaker, George S. Day Publication: New York : Joun Wiley & Sons, cop. 2002Description: XIX, 553 p. :
il. ;
26 cm +
1 CD ROMAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KUM/ESS (1).
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96.
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Novos rumos para o marketing [Monografia] / Aubrey Wilson ; trad. Maria do Céu Pedreno ; pref. Philip Kotler, Theodore Levitt, / rev. Victor Ribeiro Ferreira Publication: [Lisboa] : Zénite, imp. 1994Description: 198 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/WIL/NOV (1).
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97.
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O marketing da distribuição : aplicação ao ponto de venda [Monografia] / J. Jallais, J. Orsoni, A. Fady ; trad. Maria do Céu Pedreno, João Sargaço Publication: [Lisboa] : Zénite, 1993Description: 416 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-3/JAL/MAR (1).
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98.
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The marketing of nations : a strategic approach to building national wealth [Monografia] / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee Publication: Free Press, 1997Description: XI, 451 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KOT/MAR (1).
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99.
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Experiential marketing : how to get customers to sense, feel, think, act, relate to your company and brands [Monografia] / Bernd H. Schmitt Publication: New York : Free Press, 1999Description: XIX, 280 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/SCH/EXP (1).
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100.
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M-business tecnologia móvel e estratégia de negócios [Monografia] / Ravi Kalakota, Marcia Robinson, tradução Maria Adelaide Carpigiani Publication: Porto Alegre : Bookman, 2002Description: XI, 249 p. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KAL/M (1).
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