Results
|
|
1.
|
|
Marketing: conceitos, técnicas e problemas de gestão [Monografia] / Anibal Pires Publication: Lisboa : Verbo, 1997Description: 200 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/PIR/MAR (1), Biblioteca da ESA-IPBCall number: E70-29 (1). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/PIR/MAR (1).
|
|
|
2.
|
Image from Amazon.com
|
Princípios de marketing [Monografia] / Philip Kotler / Gary Armstrong Publication: Rio de Janeiro : Prentice-Hall, 1991Description: 488 p. ;
28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/KOT/PRI (1). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/KOT/PRI (1).
|
|
|
3.
|
Image from Amazon.com
|
Mercator : teoria e prática do marketing [Monografia] ; Jacques Lendrevie... [et al.] Publication: Lisboa : Publicaçãoes Dom Quixote, 1996Description: 644 p. ;
26 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-3/MER/MER (2), Biblioteca da EsACT-IPBCall number: 658.8/CAR/CAR (1). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/MER/MER (1).
|
|
|
4.
|
|
Fundamentos de marketing [Monografia] / William John Stanton Publication: São Paulo : Pioneira, 1980Description: XI, [2]f., 469 p. ;
21 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/STA/FUN (3). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/STA/FUN (1).
|
|
|
5.
|
Image from Amazon.com
|
Marketing [Monografia] / Philip Kotler Publication: São Paulo : Atlas, 1996Description: 595 p. ;
22 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/KOT/MAR (1). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/KOT/MAR (1).
|
|
|
6.
|
Image from Amazon.com
|
Marketing [Monografia] / David Mercer Publication: Oxford : Blackwel, cop.1996Description: XVI, 560 p. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MER/MAR (3).
|
|
|
7.
|
Image from Amazon.com
|
Cases in european marketing management [Monografia] / John A. Quelch / Kamran Kashani / Sandre Vandermerwe Publication: Boston : IRWIN, 1994Description: XIII, 525 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/QUE/CAS (1), Biblioteca da ESA-IPBCall number: ARQ-6711 (1), Biblioteca da EsACT-IPBCall number: 658.8/QUE/EUR (1). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/QUE/CAS (1).
|
|
|
8.
|
Image from Amazon.com
|
Marketing management : text and cases [Monografia] / Michael R. Elzinkota / Masaaki Kotabe / David Mercer Publication: Oxford : Blackwell, 1997Description: XII, 675 p. :
il. ;
24 cm +
1 mapaAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/ELZ/MAR (2), Biblioteca da EsACT-IPBCall number: 658.8/ELZ/MAR (1).
|
|
|
9.
|
Image from Amazon.com
|
Marketing de guerra : acção [Monografia] / Al Ries / Jack Trout Publication: São Paulo : McGraw-Hill, 1989Description: XXII,169 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/RIE/MAR (2), Biblioteca da EsACT-IPBCall number: 658.8/RIE/MAR (2).
|
|
|
10.
|
Image from Amazon.com
|
Estratégia de empresa : profissionalizada, descentralizada, moderna, humana [Monografia] / Francisco Gomes de Matos Publication: São Paulo : Makron Books, 1993Description: XIX, 434 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 380/MAT/EST (1).
|
|
|
11.
|
Image from Amazon.com
|
Estudo de mercado [Monografia] / Marc Legrain / Daniel Magain Publication: São Paulo : Makron Books, 1992Description: 53 p. :
il. ;
28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 659/LEG/EST (1).
|
|
|
12.
|
Image from Amazon.com
|
Estratégia empresarial [Monografia] / H. Igor Ansoff Publication: São Paulo : McGrw-Hill, 1977Description: XXII, 203 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658/ANS/EST (1).
|
|
|
13.
|
Image from Amazon.com
|
|
|
|
14.
|
Image from Amazon.com
|
Estratégia ofensiva : indo além da vantagem competitiva [Monografia] / Lee Tom Perry Publication: São Paulo : Makron Books, 1993Description: XX, 234 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658/PER/EST (1).
|
|
|
15.
|
Image from Amazon.com
|
Marketing em época de crise : quando coisas ruins acontecem a boas empresas [Monografia] / Joe Marconi Publication: São Paulo : Makron Books, 1993Description: XXX, 196 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MAR/MAR (1).
|
|
|
16.
|
Image from Amazon.com
|
Marketing de serviços : conceitos e estratégias [Monografia] / Marcos Henrique Nogueira Cobra / Flávio Arnaldo Zwarg Publication: São Paulo : McGraw-Hill, 1986Description: XVII, 284 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/COB/MAR (2), Biblioteca da EsACT-IPBCall number: 658.8/COB/MAR (1).
|
|
|
17.
|
|
Manual prático de marketing : vector estratégico da empresa [Monografia] ; Pedro Dionísio... [et al] Publication: Lisboa : Tracy Internacional, cop 1994Description: 351 p. ;
29 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MAN/MAN (1).
|
|
|
18.
|
Image from Amazon.com
|
As 22 consagradas leis de marketing [Monografia] / Al Ries / Jack Trout Publication: São Paulo : Makron Books, 1993Description: XVII, 112 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/RIE/VIN (2).
|
|
|
19.
|
|
A empresa humana [Monografia] / Catherine Rulliére / Michel Levionnois Publication: Porto : Rés, [19--?]Description: 288 p. ;
21 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.3-1/RUL/EMP (2).
|
|
|
20.
|
|
Criatividade & marketing [Monografia] / Roberto Duailibi / Harry Simonsen Publication: São Paulo : McGraw-Hill, 1990Description: XIX, 138 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/DUA/CRI (1).
|