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Why we buy by Paco Underhill Publication: Simon & Schuster 1999 . 255 p. 24 cm Availability: Items available: Biblioteca da ESTiG-IPB Sala de Leitura [304-1/UND/WHY] (1),
Comportamento do consumidor by Carlos Teixeira Alves Publication: Escolar Editora 2002 . 312 p. 23 cm Availability: Items available: Biblioteca da ESTiG-IPB Sala de Leitura [336.1-1/ALV/COM] (1),

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