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Why we buy : the science of shopping [Monografia] / Paco UnderhillPublication: Simon & Schuster, 1999Description: 255 p. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 304-1/UND/WHY (1).

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Comportamento do consumidor : análise do comportamneto do consumo da criança [Monografia] / Carlos Teixeira AlvesPublication: Lisboa : Escolar Editora, cop. 2002Description: 312 p. ; 23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 336.1-1/ALV/COM (1).

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