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Marketing 5.0 [Monografia] : technology for humanity / Philip Kotler, Hermawan Kartajaya, Iwan SetiawanPublication: Hoboken: New Jersey : Wiley, 2021Description: 206 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/KOT/MAR (1).

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H2H marketing [Monografia] : the genesis of human-to-human marketing / Philip Kotler, Waldemar Pfoertsch, Uwe SponholzAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/KOT/H2H (1).