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Marketing research [Monografia] / David A. Aaker, V. Kumar, George S. Day Publication: New York : John Wiley, cop. 2001Description: XVI, 751 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/MAR (1).
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2.
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Strategic market management [Monografia] / David A. Aaker Publication: New York : John Wiley, cop. 1998Description: XIV, 330 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/STR (1).
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3.
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Essentials of marketing research [Monografia] / V. Kumar , David A. Aaker, George S. Day Publication: New York : Joun Wiley & Sons, cop. 2002Description: XIX, 553 p. :
il. ;
26 cm +
1 CD ROMAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KUM/ESS (1).
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4.
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Marketing research [Monografia] / David A. Aaker, V.Kumar, George S. Day Publication: New York : John Wiley & Sons, 1997Description: XVI, 776 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da ESE-IPBCall number: 658.8/AAK/MAR (1).
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5.
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Developing business strategies [Monografia] / David A. Aaker Publication: New York : John Wiley, cop. 1998Description: XIV, 330 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 338/AAK/DEV (1).
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6.
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Strategic Marketing Management [Monografia] / David A. Aaker / Christine Moorman Publication: Hoboken : Wiley, 2024Description: X, 395 [68] p. :
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24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/AAK/STR (1).
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7.
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Creating Signature Stories [Monografia] : strategic messaging that persuades, energizes and inspires / David A. Aaker Publication: New York : Morgan James, cop. 2018Description: XVI, 169 p. ;
22 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/AAK/CRE (1).
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