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A dinâmica da estratégia competitiva [Monografia] / George S. Day, David J. Reibstein ; tradução Ana Beatriz Rodrigues Publication: Rio de Janeiro : Campus, 1999Description: 462 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658-1/DAY/DIN (1).
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Marketing research [Monografia] / David A. Aaker, V. Kumar, George S. Day Publication: New York : John Wiley, cop. 2001Description: XVI, 751 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/MAR (1).
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Essentials of marketing research [Monografia] / V. Kumar , David A. Aaker, George S. Day Publication: New York : Joun Wiley & Sons, cop. 2002Description: XIX, 553 p. :
il. ;
26 cm +
1 CD ROMAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KUM/ESS (1).
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