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Marketing management : text and cases [Monografia] / Michael R. Elzinkota / Masaaki Kotabe / David MercerPublication: Oxford : Blackwell, 1997Description: XII, 675 p. : il. ; 24 cm + 1 mapaAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/ELZ/MAR (2), Biblioteca da EsACT-IPBCall number: 658.8/ELZ/MAR (1).

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Marketing management [Monografia] / Michael R. Czinkota / Masaaki KotabePublication: Madison Road : South-Western College Publishing, cop. 2001Description: XXIV, 598 p. : il. ; 29 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/CZI/MAR (1).

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Global marketing management [Monografia] / Masaaki Kotabe, Kristiaan HelsenPublication: New York : John Wiley, cop. 2001Description: XXIV, 741 p. : il. ; 26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-KOT/GLO (1).

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