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Creating customer value through strategic marketing : a management approach [Monografia] / Edwin J. Nijssen, Ruud T. FrambachPublication: Boston : Kluwer Academic Publishers, cop. 2001Description: 152 p. : il. ; 25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/NIJ/CRE (1).

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Developing successful marketing strategies [Monografia] / David ParmerleePublication: Lincolnwood : NTC Cotemporary Publishing Group, cop. 2000Description: XVI, [1] f., 198 p., [2] f. : il. ; 28 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/PAR/DEV (1).

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The marketing of nations : a strategic approach to building national wealth [Monografia] / Philip Kotler, Somkid Jatusripitak, Suvit MaesinceePublication: Free Press, 1997Description: XI, 451 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KOT/MAR (1).

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Marketer's toolkit : the 10 strategies you need to succeed [Monografia]Publication: Boston : Harvard Business School Press, cop. 2006Description: XVIII, 230 p. ; 24 cmAvailability: Items available for loan: Biblioteca da ESE-IPBCall number: 658.8/MAR/MAR (1).

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