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1.
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Marketing [Monografia] / David MercerPublication: Oxford : Blackwel, cop.1996Description: XVI, 560 p. ; 25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MER/MAR (3).

2.
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Cases in european marketing management [Monografia] / John A. Quelch / Kamran Kashani / Sandre VandermerwePublication: Boston : IRWIN, 1994Description: XIII, 525 p. ; 23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-2/QUE/CAS (1), Biblioteca da ESA-IPBCall number: ARQ-6711 (1), Biblioteca da EsACT-IPBCall number: 658.8/QUE/EUR (1). Items available for reference: Biblioteca da ESTiG-IPB Para consulta na BibliotecaCall number: 658.8-1/QUE/CAS (1).

3.
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Marketing management : text and cases [Monografia] / Michael R. Elzinkota / Masaaki Kotabe / David MercerPublication: Oxford : Blackwell, 1997Description: XII, 675 p. : il. ; 24 cm + 1 mapaAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/ELZ/MAR (2), Biblioteca da EsACT-IPBCall number: 658.8/ELZ/MAR (1).

4.
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Strategic market planning : a blueprint for success [Monografia] / Patrick McNameePublication: Chichester : John Wiley, cop. 1998Description: XIII, 363 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/MCN/STR (1).

5.
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Marketing management [Monografia] / Michael R. Czinkota / Masaaki KotabePublication: Madison Road : South-Western College Publishing, cop. 2001Description: XXIV, 598 p. : il. ; 29 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/CZI/MAR (1).

6.
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Strategic market management [Monografia] / David A. AakerPublication: New York : John Wiley, cop. 1998Description: XIV, 330 p. ; 23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/STR (1).

7.
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Creating customer value through strategic marketing : a management approach [Monografia] / Edwin J. Nijssen, Ruud T. FrambachPublication: Boston : Kluwer Academic Publishers, cop. 2001Description: 152 p. : il. ; 25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/NIJ/CRE (1).

8.
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Marketing management : text and cases [Monografia] / Douglas J. Dalrymple / Leonard J. ParsonsPublication: New York : John Wiley, cop.2000Description: XII, 707 p. : il. ; 26 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/DAL/MAR (1), Biblioteca da EsACT-IPBCall number: 658.8/DAL/MAR (1).

9.
Global marketing management [Monografia] / Masaaki Kotabe, Kristiaan HelsenPublication: New York : John Wiley, cop. 2001Description: XXIV, 741 p. : il. ; 26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-KOT/GLO (1).

10.
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Gestão de marcas [Monografia] : uma abordagem empreendedora para as PME vencerem em mercados globais / Victor TavaresPublication: Lisboa : Escolar Editora, cop. 2016Description: xxxi, 382 p. ; 23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/TAV/GES (1).