| 000 | 00645 a2200241 4500 | ||
|---|---|---|---|
| 001 | 53653 | ||
| 005 | 20250812145424.0 | ||
| 010 |
_d42,71 _a0-471-37289-2 |
||
| 090 | _a53653 | ||
| 100 | _a20130111 frey50 | ||
| 101 | 0 | _aeng | |
| 102 | _aUS | ||
| 200 | 1 |
_aGlobal marketing management _bLIVR _fMasaaki Kotabe, Kristiaan Helsen |
|
| 205 | _a2nd ed | ||
| 210 |
_aNew York _cJohn Wiley _dcop. 2001 |
||
| 215 |
_aXXIV, 741 p. _c il. _d26 cm |
||
| 606 | _aMarketing | ||
| 675 | _a658.8 | ||
| 606 |
_aMarketing _xgestão |
||
| 700 | 1 |
_aKotabe _bMasaaki |
|
| 701 | 1 |
_aXiay. _b |
|
| 801 | _bESACT | ||
| 830 | _g0 | ||