000 00642nam a22002173 4500
001 97945
005 20250327154134.0
010 _a978-1-5381-7632-0
090 _a97945
100 _a20250327d u||y0pory50 ba
101 _aeng
102 _aUK
200 _aIntegrated marketing communication
_bLIVR
_eCreative strategy from idea to implementation
_fRobyn Blakeman
205 _a4.® ed.
210 _aLondres
_cRowman & Littlefield
_d2023
215 _aX, 382 p.
_cil.
_d27 cm
606 _aMarketing
_xComunicaȯ̂
675 _a658.8
700 _aBlakeman
_bRobyn
_4070
801 _aPT
_bESACT
_c20250327
_gRPC