000 | 00642nam a22002173 4500 | ||
---|---|---|---|
001 | 97945 | ||
005 | 20250327154134.0 | ||
010 | _a978-1-5381-7632-0 | ||
090 | _a97945 | ||
100 | _a20250327d u||y0pory50 ba | ||
101 | _aeng | ||
102 | _aUK | ||
200 |
_aIntegrated marketing communication _bLIVR _eCreative strategy from idea to implementation _fRobyn Blakeman |
||
205 | _a4.® ed. | ||
210 |
_aLondres _cRowman & Littlefield _d2023 |
||
215 |
_aX, 382 p. _cil. _d27 cm |
||
606 |
_aMarketing _xComunicaȯ̂ |
||
675 | _a658.8 | ||
700 |
_aBlakeman _bRobyn _4070 |
||
801 |
_aPT _bESACT _c20250327 _gRPC |