| 000 | 00639nam a22002173 4500 | ||
|---|---|---|---|
| 001 | 97957 | ||
| 005 | 20250328155957.0 | ||
| 010 | _a978-0-367-43623-0 | ||
| 090 | _a97957 | ||
| 100 | _a20250328d u||y0pory50 ba | ||
| 101 | _aeng | ||
| 102 | _aUS | ||
| 200 |
_aIntegrated Marketing Communication: Advertising and Promotion in a Digital World _bLIVR _fJerome M. Juska |
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| 205 | _a2.® ed. | ||
| 210 |
_aNova Iorque _cRoutledge _d2022 |
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| 215 |
_aXXIX, 300 p. _cil. _d25 cm |
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| 606 |
_aMarketing _xComunicaȯ̂ |
||
| 675 | _a658.8 | ||
| 700 |
_aJuska _bJerome M. _4070 |
||
| 801 |
_aPT _bESACT _c20250328 _gRPC |
||