| 000 | 02099nam a2200277 4500 | ||
|---|---|---|---|
| 001 | 97958 | ||
| 005 | 20250328170140.0 | ||
| 010 | _a978-0-470-03450-7 | ||
| 090 | _a97958 | ||
| 100 | _a20101129d2006 km|y0pory5003 ba | ||
| 101 | 0 | _aeng | |
| 102 | _aUK | ||
| 200 | 1 |
_aThe business Marketing Course _fDavid Ford...[et al.] _eManaging in complex networks _bLIVR |
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| 205 | _a2.® ed. | ||
| 210 |
_aWest Sussex _cWiley _dcop. 2006 |
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| 215 |
_aXVI, 271 p. _cil. _d24 cm |
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| 330 | _a | ||
| 330 | _aChapter 1. The Idea Of Business Networks. Chapter 2. Analysing Business Network. Chapter 3. Customers and Suppliers. Chapter 4. Technology, Business Networks and Business Marketing. Chapter 5. Understanding Customers. Chapter 6. Managing Relationships with Customers. Chapter 7. Designing Offerings: Developing the Promise. Chapter 8. Implementing the Offering: Fulfilling the Promise. Chapter 9. Costs, Price and Value. Chapter 10. Developing Marketing Strategy. | ||
| 606 | _aMarketing | ||
| 675 | _a658.8 | ||
| 700 |
_aFord _bDavid _4070 |
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| 701 |
_aGadde _bLars-Erik _4070 |
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| 701 |
_aHk̄ansson _bHk̄an _4070 |
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| 701 |
_aSnehota _bIvan |
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| 801 | 0 |
_aPT _bESACT _c20110119 _gRPC |
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