| 000 | 00675nam a22002413 4500 | ||
|---|---|---|---|
| 001 | 97959 | ||
| 005 | 20250502143005.0 | ||
| 010 | _a978-1-119-80286-0 | ||
| 090 | _a97959 | ||
| 100 | _a20250331d u||y0pory50 ba | ||
| 101 | _aeng | ||
| 102 | _aUS | ||
| 200 |
_aStrategic Marketing Management _bLIVR _fDavid A. Aaker _fChristine Moorman |
||
| 205 | _a12.® ed | ||
| 210 |
_aHoboken _cWiley _d2024 |
||
| 215 |
_aX, 395 [68] p. _cil. _d24 cm |
||
| 606 | _aMarketing | ||
| 606 | _aGestô estratǧica | ||
| 675 | _a658.8 | ||
| 700 |
_aAaker _bDavid A. _4070 |
||
| 701 |
_aMoorman _bChristine _4070 |
||
| 801 |
_aPT _bESACT _c20250331 _gRPC |
||