000 00582nam a22002053 4500
001 97981
005 20250403150448.0
010 _a0-415-35649-0
090 _a97981
100 _a20250403d u||y0pory50 ba
101 _aeng
102 _aUK
200 _aA Reader in Marketing Communications
_bLIVR
_fed. Philip J. Kitchen...[et al.]
210 _aLondres
_cRoutledge
_d2005
215 _aXVIII, 273 p.
_cil.
_d25 cm
606 _aMarketing
_xComunicaò‡̀‚
675 _a658.8
700 _aKitchen
_bPhilip J.
_4340
801 _aPT
_bESACT
_c20250403
_gRPC