000 00776nam a22002533 4500
001 98020
005 20250423160114.0
010 _a978-0-19-885676-4
_dCompra
090 _a98020
100 _a20250423d u||y0pory50 ba
101 _aeng
102 _aUK
200 _aStrategic Marketing
_eCreating competitive advantage
_fDouglas West
_fJohn Ford
_fEssam Ibrahim
_fMatteo Montecchi
_bLIVR
205 _a4th Ed.
210 _aOxford
_cOxford University press
_d2022
215 _a568 p.
_cil.
_d25 cm
606 _aMarketing estratǧico
675 _a658.8
700 _aWest
_bDouglas
_4070
701 _aFord
_bJohn
_4070
701 _aIbrahim
_bEssam
701 _aMontecchi
_bMatteo
801 _aPT
_bESACT
_c20250423
_gRPC