000 | 00676nam a22002293 4500 | ||
---|---|---|---|
001 | 98021 | ||
005 | 20250424090342.0 | ||
010 | _a978-1-118-92144-9 | ||
090 | _a98021 | ||
100 | _a20250424d u||y0pory50 ba | ||
101 | _aeng | ||
102 | _aUK | ||
200 |
_aService management and marketing _bLIVR _emanaging the service profit logic _fChristian Grn̲roos |
||
205 | _a4® ed. | ||
210 |
_aChichester _cJohn Wiley & Sons _d2015 |
||
215 |
_aIX, 522 p. _cil. _d24 cm |
||
606 | _aMarketing de serviȯs | ||
606 | _aServiȯ a clientes | ||
675 | _a658.8 | ||
700 |
_4070 _aGronroos _bChristian |
||
801 |
_aPT _bESACT _c2017116 _gRPC |