000 00598nam a22002053 4500
001 98029
005 20250502143314.0
010 _a978-1-68350-61-9
090 _a98029
100 _a20250429d u||y0pory50 ba
101 _aeng
102 _aUS
200 _aCreating Signature Stories
_bLIVR
_estrategic messaging that persuades, energizes and inspires
_fDavid A. Aaker
210 _aNew York
_cMorgan James
_dcop. 2018
215 _aXVI, 169 p.
_d22 cm
606 _aMarketing
675 _a658.8
700 _aAaker
_bDavid A.
_4070
801 _aPT
_bESACT
_c20250429
_gRPC