| 000 | 00773nam a22002533 4500 | ||
|---|---|---|---|
| 001 | 98049 | ||
| 005 | 20250506161606.0 | ||
| 010 |
_a978-1-292-41121-7 _dCompra |
||
| 090 | _a98049 | ||
| 100 | _a20250506d u||y0pory50 ba | ||
| 101 | _aeng | ||
| 102 | _aGB | ||
| 200 |
_aIntegrated advertising, promotion, and marketing communications _bLIVR _fKenneth E. Clow _fDonald E. Baack |
||
| 205 | _a9th | ||
| 210 |
_aHarlow _cPearson Education Limited _d2022 |
||
| 215 |
_a469 p. _cil. _d28 cm |
||
| 606 | _aPublicidade | ||
| 606 | _amarketing e comunicaȯ̂ | ||
| 606 | _aPromoȯ̂ de vendas | ||
| 675 | _a659.1 | ||
| 700 |
_aClow _bKenneth E. _4070 |
||
| 701 |
_aBaack _bDonald E. _4070 |
||
| 801 |
_aPT _bESACT _c20250506 _gRPC |
||