White, J. R.
Service management and marketing : a customer relationship management approach / Christian Gronroos. - Chichester : John Wiley, cop. 2000
. - X, 394 p. : il. ; 25 cm
0-471-72034-8
Marketing / Marketing de serviços / Gestão de serviços / Gestão de clientes /
658.8/GRO/SER
Service management and marketing : a customer relationship management approach / Christian Gronroos. - Chichester : John Wiley, cop. 2000
. - X, 394 p. : il. ; 25 cm
0-471-72034-8
Marketing / Marketing de serviços / Gestão de serviços / Gestão de clientes /
658.8/GRO/SER