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Services marketing : Integrating customer focus across the firm [Monografia] / Valarie A. Zeithaml...[et al.]
Language: inglês.Country: US.Edition Statement: 8.ª edPublication: New York : McGraw-Hill, cop. 2024 Description: XXVI, 531 p. : il. ; 26 cmISBN: 978-1-266-28715-2.Subject - Topical Name: Marketing| Item type | Current library | Call number | Status | Barcode | |
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Monografia
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Biblioteca da EsACT-IPB Sala de Leitura | 658.8/ZEI/SER (Browse shelf(Opens below)) | Available | 5005853 |
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| 658.8/WIR/SER Services marketing | 658.8/ZEF/MAR Marketing governance | 658.8/ZEI/MAR Marketing de Serviços: a empresa com foco no cliente | 658.8/ZEI/SER Services marketing | 658/AID/INN Innovation and entrepreneurship | 658/BAT/ADM Administração : liderança e colaboração no mundo competitivo | 658/BRA/MOD Modern ERP: select, implement, and use today's advanced business systems |
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