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201.
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Gestão de recursos humanos [Monografia] / J. A. Oliveira Rocha Publication: Lisboa : Editorial Presença, 1999Description: 212 p. ;
23 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.3-1/ROC/GES (1).
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202.
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Humanator : recursos humanos e sucesso empresarial [Monografia] / Pedro B. da Camara, Paulo Balreira Guerra e Joaquim Vicente Rodrigues Publication: Lisboa : Publicações Dom Quixote, 1999Description: 464 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.3-2/CAM/HUM (1).
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203.
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Kotler on marketing : how to create, win and dominate markets [Monografia] / Philip Kotler Publication: New York : The Free Press, cop. 1999Description: XIV,255 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/KOT/KOT (1).
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204.
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205.
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206.
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207.
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El plan de marketing en la practica [Monografia] / José María Sainz de Vicuña Ancín Publication: Madrid : Editorial ESIC, 1999Description: 442 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-2/VIC/PLA (1).
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208.
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El plan de marketing en la practica [Monografia] / José María Sainz de Vicuña Ancín Publication: Madrid : Editorial ESIC, 1999Description: 442 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/VIC/PLA (1).
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209.
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El plan de marketing en la practica [Monografia] / José María Sainz de Vicuña Ancín Publication: Madrid : Editorial ESIC, 1999Description: 442 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/VIC/PLA (1).
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210.
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Introdução ao marketing [Monografia] / Philip Kotler, Gary Armstrong ; tradução de Roberto Meireles Pinheiro Publication: Rio de Janeiro : Livros Técnicos e Científicos Editora, cop. 2000Description: XVIII, 371 p. ;
28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/KOT/INT (1).
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211.
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Os horizontes de marketing [Monografia] / Carlos Melo Brito ...[et al.] Publication: Lisboa : Editorial Verbo, cop. 2000Description: 295 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/HOR/HOR (1).
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212.
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Estratégia : sucesso em Portugal [Monografia] / Adriano Freire Publication: Lisboa : Verbo, 1997Description: 624 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658-1/FRE/EST (1).
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213.
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Service management and marketing : a customer relationship management approach [Monografia] / Christian Gronroos Publication: Chichester : John Wiley, cop. 2000Description: X, 394 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/GRO/SER (1).
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214.
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Principles of marketing : second european edition [Monografia] ; Philip Kotler... [et.al.] Publication: London : Prentice Hall, cop. 1999Description: XXIII, 1031 p. :
il. ;
28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/KOT/PRI (1).
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215.
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216.
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O marketing e o gestor de produto [Monografia] / Bernardo Yon, Georges Panigyrakis Publication: Men Martins : Edições Cetop, 1999Description: 252 p. ;
23 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/YON/MAR (1).
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217.
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Marketing de serviços : para pessoas que odeiam vender [Monografia] / Rick Crandall ; tradução de Maria Cláudia Ratto Publication: São Paulo : Makron Books, cop. 2000Description: VII, 311 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/CRA/MAR (1).
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218.
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Marketing management : text and cases [Monografia] / Douglas J. Dalrymple / Leonard J. Parsons Publication: New York : John Wiley, cop.2000Description: XII, 707 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/DAL/MAR (1), Biblioteca da EsACT-IPBCall number: 658.8/DAL/MAR (1).
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219.
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Global marketing management [Monografia] / Masaaki Kotabe, Kristiaan Helsen Publication: New York : John Wiley, cop. 2001Description: XXIV, 741 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-KOT/GLO (1).
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220.
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Marketing research : an applied orientation [Monografia] / Naresh K. Malhotra Publication: Upper Saddle River : Prentice Hall, cop. 1999Description: pag. variada :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/MAL/MAR (1).
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