Results
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221.
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Services marketing : a european perspective [Monografia] / Christopher Lovelock, Sandra Vandermerwe, Barbara Lewis Publication: London : Prentice Hall Europe, cop. 1999Description: XIV, 718 p. ;
25 cm Availability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/LOV/SER (1).
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222.
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Marketing : real people,real choices [Monografia] / Michael R. Solomon, Elnora W. Stuart Publication: Upper Saddle River : Prentice Hall, cop.2000Description: XIX, [4] f.,580 p. :
il. ;
28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/SOL/MAR (1).
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223.
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Marketing research : methodological foundations [Monografia] / Gilbert A. Churchill Publication: Fort Worth : The Dryden Press, cop. 1999Description: XXVIII,1017 p. ;
26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/CHU/MAR (1).
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224.
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Marketing for hospitality and tourism [Monografia] / Philip Kotler, John Bowen, James Makens Publication: Upper Saddle River : Prentice Hall, cop. 1999Description: XV, 800 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/KOT/MAR (1).
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225.
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As 22 consagradas leis do marketing [Monografia] / Al Ries, Jack Trout Publication: São Paulo : Makron Books, cop. 1993Description: XVII, 112 p. :
il ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/RIE/VIN (1).
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226.
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Economia de la empresa aplicada [Monografia] / Eduardo Pérez Gorostegui Publication: Madrid : Ediciones Pirámide, 1996Description: 637 p. [5] f. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658-1/PER/ECO (1).
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227.
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228.
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Services marketing : integrating customer focus across the firm [Monografia] / Valarie A. Zeithaml, Mary Jo Bitner Publication: Boston : McGraw-Hill, 2000Description: XXVIII, 620 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/ZEI/SER (1).
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229.
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Marketing Research : an applied approach [Monografia] / Nasesh Malhotra, David Birks Publication: Harlow : Prentice Hall, cop. 1999Description: XVI, 731 p. :
il. ;
27 cm +
1 CD ROMAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/MAL/MAR (1).
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230.
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Introdução ao marketing [Monografia] / Philip Kotler, Gary Armstrong ; tradução de Roberto Meireles Pinheiro Publication: Rio de Janeiro : Livros Técnicos e Científicos Editora, cop. 2000Description: XVIII, 371 p. ;
28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-2/KOT/INT (1).
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231.
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Estratégia : sucesso em Portugal [Monografia] / Adriano Freire Publication: Lisboa : Verbo, 1997Description: 624 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658-2/FRE/EST (1).
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232.
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Marketing para o turismo no século XXI [Monografia] / Susan Brigs : A indústria de viagens e turismo vai ser a mais desenvolvida a nível internacional Publication: Porto : Ediçoes CETOP, cop.1999Description: 198 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 338.48/BRI/MAR (1).
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233.
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Marketing research : an applied approach [Monografia] / Nasesh Malhotra / David Birks Publication: Harlow : Prentice Hall, cop. 1999Description: XVI, 731 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/MAL/MAR (1).
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234.
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Services marketing : integrating customer focus across the firm [Monografia] / Valarie A. Zeithaml, Mary Jo Bitner Publication: Boston : McGraw-Hill, 2000Description: XXVIII, 620 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-2/ZEI/SER (1).
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235.
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Economia de la empresa aplicada [Monografia] / Eduardo Pérez Gorostegui Publication: Madrid : Ediciones Pirámide, 1996Description: 637 p. [5] f. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658-2/PER/ECO (1).
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236.
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Os horizontes de marketing [Monografia] / Carlos Melo Brito ...[et al.] Publication: Lisboa : Editorial Verbo, cop. 2000Description: 295 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-2/HOR/HOR (1).
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237.
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Planejamento de marketing : guia de processos e aplicações práticas [Monografia] / Robert Stevens, ... [et al.] Publication: São Paulo : Makron, cop. 2001Description: XV, 282 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/PLA/PLA (1).
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238.
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Propaganda, teoria - técnica - prática [Monografia] / Armando Sant`Anna Publication: São Paulo : Pioneira, cop.2001Description: XVIII, 469 p. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8-1/SAN/PRO (1).
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239.
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Services marketing : people, technology, strategy [Monografia] / Cristopher Lovelock Publication: Upper Saddle River : Prentice Hall, cop. 2001Description: XVIII, 717 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/LOV/SER (1).
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240.
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Marketing turístico : receptivo e emissivo [Monografia] / Gil Nuno Vaz Publication: São Paulo : Pioneira, cop. 2001Description: X, 296 p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 338.48/VAZ/MAR (1).
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