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Service management and marketing [Monografia] : customer management in service competition / Christian GrönroosPublication: Chichester : John Wiley & Sons, Ltd, 2007Description: X, 483 p. : il. ; 23 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/GRO/SER (2).

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2.
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Service management and marketing [Monografia] : managing the service profit logic / Christian GrönroosPublication: Chichester : John Wiley & Sons, 2015Description: IX, 522 p. : il. ; 24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/SER/GRO (1).

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