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Services marketing [Monografia] / David L. Kurtz, Kenneth E. ClowPublication: New York : John Wiley, cop. 1998Description: XXII, 570 p. : il. ; 27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KUR/SER (1).

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Integrated advertising, promotion, and marketing communications [Monografia] / Kenneth E. Clow / Donald E. BaackPublication: Harlow : Pearson Education Limited, 2022Description: 469 p. : il. ; 28 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 659.1/CLO/INT (1).

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