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Marketing research [Monografia] / David A. Aaker, V. Kumar, George S. Day Publication: New York : John Wiley, cop. 2001Description: XVI, 751 p. :
il. ;
27 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/MAR (1).
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Essentials of marketing research [Monografia] / V. Kumar , David A. Aaker, George S. Day Publication: New York : Joun Wiley & Sons, cop. 2002Description: XIX, 553 p. :
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26 cm +
1 CD ROMAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/KUM/ESS (1).
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V. Kumar, Werner Reinartz [Monografia], Customer relationship management : concept, strategy, and tools Publication: New York : Springer, 2012Description: XXXIII, 378 p. :
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26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/KUM/CUS (1).
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Marketing Research [Monografia] / V. Kumar...[et al.] Publication: Hoboken : Wiley, [2018]Description: XXIII, 731 [5] p. :
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26 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/KUM/MAR (1).
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