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Le marketing strategique : une perspective européenne [Monografia] / Jean-Jacques Lambin Publication: Paris : Ediscience, 1994Description: XXII, 578 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8/LAM/MAR (1).
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Marketing estratégico [Monografia] / Jean-Jacques Lambin Publication: Lisboa : McGraw-Hill, 2000Description: XXVII, 756 p. ;
25 cmAvailability:
No items available
: Biblioteca da ESTiG-IPB IndisponívelCall number: N/C 658.8-1/LAM/MAR (1).
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Marketing estratégico [Monografia] / Jean-Jacques Lambin Publication: Lisboa : McGraw-Hill, 2000Description: XXVII, 756 p. ;
25 cmAvailability:
No items available
: Biblioteca da ESTiG-IPB IndisponívelCall number: N/C 658.8-2/LAM/MAR (1).
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Database marketing estratégico : plano diretor para elaboração e gerenciamento de um lucrativo programa de marketing com foco no cliente [Monografia] / Arthur M. Hughes ; tradução Pedro Marcelo Sá Oliveira Publication: São Paulo : Makron Books, cop. 1998Description: XXXIII, 351 p. ;
24 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/HUG/DAT (1).
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Strategic market management [Monografia] / David A. Aaker Publication: New York : John Wiley, cop. 1998Description: XIV, 330 p. ;
23 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/AAK/STR (1).
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Marketing para o século XXI [Monografia] / Philip Kotler Publication: Lisboa : Presença, 2000Description: 279 p. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da ESA-IPBCall number: E70-24 (1).
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Marketing para o século XXI [Monografia] / Philip Kotler Publication: Lisboa : Presença, 2000Description: 279 p. :
il. ;
23 cmAvailability: Items available for loan: Biblioteca da ESA-IPBCall number: E70-25 (3).
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Marketing management : text and cases [Monografia] / Douglas J. Dalrymple / Leonard J. Parsons Publication: New York : John Wiley, cop.2000Description: XII, 707 p. :
il. ;
26 cmAvailability: Items available for loan: Biblioteca da ESTiG-IPBCall number: 658.8-1/DAL/MAR (1), Biblioteca da EsACT-IPBCall number: 658.8/DAL/MAR (1).
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Gestão comercial hoteleira [Monografia] / Rodrigues Costa; Teresa Sousa Publication: Lisboa : LIDEL, 2015Description: xvi, 294, [2] p. :
il. ;
24 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 640.4/COS/GES (1).
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Strategic Marketing : Creating competitive advantage / Douglas West / John Ford / Essam Ibrahim / Matteo Montecchi [Monografia] Publication: Oxford : Oxford University press, 2022Description: 568 p. :
il. ;
25 cmAvailability: Items available for loan: Biblioteca da EsACT-IPBCall number: 658.8/WES/STR (1).
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