Details for: Service management and marketing

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Service management and marketing [Monografia] : managing the service profit logic / Christian Grönroos

Main Author: Autor, Gronroos, ChristianLanguage: inglês.Country: Reino Unido.Edition Statement: 4ª ed.Publication: Chichester : John Wiley & Sons, 2015Description: IX, 522 p. : il. ; 24 cmISBN: 978-1-118-92144-9.Subject - Topical Name: Marketing de serviços | Serviço a clientes

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Item type	Current library	Call number	Status	Barcode
Monografia	Biblioteca da EsACT-IPB Sala de Leitura	658.8/SER/GRO (Browse shelf(Opens below))	Available	5005858

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